Labvert Royal Salute Retail Architecture 05
Retail

Royal Salute is the noble blended whiskey made by Chivas. To present this high-quality prod­uct, Labvert designed an exclusive world for the customer to experience and purchase this sublime brand.

The famous ceramic bottles, the details of which tell of the tra­di­tional ties with the British royal family, are deliberately juxta­posed with an architecture of pared-back materials and shapes. Labvert successfully created a modern inter­pretation of a brand rich in history and tradition.

To allow customers to experi­ence the exquisite aroma of the whiskey, ceramic bells were specially designed as shapely objects to capture the valuable fragrance.

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