Royal Salute is the noble blended whiskey made by Chivas. To present this high-quality product, Labvert designed an exclusive world for the customer to experience and purchase this sublime brand.
The famous ceramic bottles, the details of which tell of the traditional ties with the British royal family, are deliberately juxtaposed with an architecture of pared-back materials and shapes. Labvert successfully created a modern interpretation of a brand rich in history and tradition.
To allow customers to experience the exquisite aroma of the whiskey, ceramic bells were specially designed as shapely objects to capture the valuable fragrance.
Design: Labvert 2016
Design partner: Gabriele Pezzini and Corinne Poux-Bernard
Client: Chivas Brothers Ltd.
Ceramics: feinedinge, Vienna
Prototypes: Tischlerei Hauptmann
Photos: Andreas Scheiblecker