Retail
With the Aroma Kit, Labvert has developed a visual object to present the complexity of the manufacturing process for whiskey as an experience for the senses. The aim is to tell the story of the exclusive mixture (‘blend’) in several chapters, each associated with an aroma nuance. For the experience, the Vienna perfumer Wolfgang Lederhaas created the exclusive fragrances ‘pear’, ‘melon’, ‘vanilla’ and ‘smoke’.
Design: Labvert 2015
Client: Chivas Brothers Ltd.
Perfumes/Aromas: Wolfgang Lederhaas
Photos: Andreas Scheiblecker