For the exclusive Swiss cosmetic brand La Prairie, Labvert devel­oped the concept for a retail design that reflects the high quality and perfection of their anti-­aging products. The simple clarity of the architecture em­phasizes the high scientific standards and precision for which La Prairie is known for.

With the upsurge in multi-channel retailing in mind, Labvert investigated a concept in which the store becomes a testing venue, product playground and experiential brand hub. It is a place where a customer can ex­peri­ence the brand and products with all senses and get a personal consul­tation from a trained beauty expert.