Labvert designed this new one-of-a-kind concept boutique landmark for Parfums Christian Dior. Their first boutique focused on makeup. It is housed in a striking building, the Oculus of the World Trade Center in lower Manhattan. The 650-square-foot shop was designed to exude an ambiance of backstage at a fashion show with a large floor-to-ceiling video screen, flashy photographs and six work stations where a staff of six makeup artists offer customers professional services. The clients have a chance to experience a wide range of new digital innovations.