Dior Haute Parfumerie at Selfridges
Dior has introduced a new retail concept that seamlessly integrates its fashion and beauty lines. Designed by Labvert, this innovative perfume space debuted at Selfridges in London and will be rolled out globally. The Haute Parfumerie creates an elegant synergy between couture and fragrance, immersing visitors in the essence of the Dior universe with intricately crafted display cases and gilded structural details. A standout feature is the iconic CD logo, set against a radiant golden sun. The boutique highlights La Collection Privée Christian Dior, a curated selection of fragrances, alongside jewelry pieces and limited-edition items. An intimate consultation area offers customers an exclusive and personalized experience. True to the spirit of Dior, the retail design reflects the brand's rich heritage and timeless elegance.